Engagement Management
Use Case
Sales

Due to pandemic the common-known sales process has been significantly transformed.
According to Gartner Trend Insight Report "The Future of Sales" B2B buying behavior has grown even more unpredictable with COVID-19 and market volatility. The research suggests the future of sales will see a permanent transformation in strategy, processes and resource allocation that moves the sales organization from analog to hyperautomated, digital-first engagement with customers. Only for progressive chief sales officers (CSOs) who act promptly to build adaptive systems to engage the "everywhere customer."

80%

of B2B sales interactions between suppliers and buyers will occur in digital channels
60%

of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling, merging their sales process, applications, data and analytics into a single operational practice
44%

of millennials prefer no sales rep interaction in a B2B purchase setting
33%

of all buyers desire a seller-free sales experience.
Why do you need sales engagement management system?
Sales engagement is overwhelmingly named by sales leaders as their top priority. These interactions between sales reps and buyers/customers are focused on the quality and volume of activity as they look to drive higher conversion rates and larger average deal sizes.

Due to pandemic and fast developing technologies the distance format of meetings and the number of digital interactions between buyers and suppliers will skyrocket.

Sales leaders must identify parts of the sales value chain where AI offers improvement potential for processes. For example, replacing sellers' educated guesses around what to do next on a complex B2B deal with AI solutions that can reliably detect buyer signals and actions.




Engagement Management Existing Solutions
Even online deals are always made by and between people. And people often don't make rational decisions entirely, but they make them based on emotions and general impressions of the communication process. If you don't consider the emotional state and attention of the client, the deal will fail even if your offer is brilliant for the client-company itself.
Speech detection and recognition tools
Existing solutions in the sales market segment are based on speech recognition. However, in addition to a speech, there are a number of more significant non-verbal indicators that could be a sign of a potential deal's failure or a client's lack of interest during communication.
Emotions monitoring & detection systems
Such solutions are presented in education sector mostly and do not provide recommendations and data analysis in real time.
Sales engagement platforms
According to the 2017 TOPO Sales Development Technology Benchmark Report 87% of sales development organizations have adopted a sales engagement platform (CRM). However, there is no non-verbal data analysis tools.
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Simpleem AEI solution
In this case you need an electronic assistant that monitors the emotional state and attention of each participant, automatically records the non-verbal indicators of the interlocutor and, in critical cases, gives recommendations on how to fix the current situation.

Simpleem AEI is an assistant for you Sales team. With our solution, you will know when a client is bored or he isn't pleased with something in your presentation/question, and you can quickly fix problems then thanks to real-time recommendations. The data on each conversation is stored in a common database for the marketing department analysis and the development of more effective tools to increase sales.

While warm calls, follow-up meetings and sales you will understand which examples are best to show the benefits of the product, when and on what topic it is better to joke and you can implement it for each client individually with Simpleem AEI.
Simpleem AEI provide data analysis
The system automatically records and saves emotions and attention indicators of all conference participants, highlights critical moments and provides information in easy-to-read infographics. You can also set up a trigger that can send a notification to a manager or another more experienced free colleague in a critical situation so that he could help to retain the client.
Simpleem AEI provide data analysis
The system automatically records and saves emotions and attention indicators of all conference participants, highlights critical moments and provides information in easy-to-read infographics. You can also set up a trigger that can send a notification to a manager or another more experienced free colleague in a critical situation so that he could help to retain the client.
Establish the better customer engagement and confidence

There are a number of significant non-verbal indicators that could be a sign of a potential deal's failure or a client's lack of interest during communication. Simpleem AEI analyzes the attention and emotional state of the interlocutor, gives recommendations for conducting negotiations both in real-time in a critical situation and after a meeting in the form of infographics and aggregated data (raw data) for a deeper and more detailed analysis of the most important meetings.

Moreover, engagement management system allows making the sales process more personally targeted and increasing the share of successful deals from the total number of communications - increasing sales efficiency by 20-30%.
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